You have a brilliant idea of an awesome game? You don't know, where to start and what to do, but have an incredible idea? Let's think together — playtest your target audience, promotional materials, texts — and you're in.
Great! You have something to show, strategic decisions are taken and solutions are implemented. Game control model, main idea, core mechanics, emotions your game should generate, and many other details are the basis to build on the subject of research now.
And you have an alpha version! Congratulations. Your art is still so-so or your plot is a bit rare? No problem, we’re gonna research, what is ready. How about gameplay, sound, navigation, game control, setting, balance, retention and monetization?
Your game is polished, everything is awesome, and there are a couple of moments left till release? Let's playtest in the country you’ll launch, researching what’s already implemented. Why don't research what you've done after alpha and something more, e.g. art?
You are ready to soft-launch or release, are you? So it's time to check everything. Is your target audience ready for your game? Lets's research together!
So you're ready for your first (or not) update. Have you reached players' expectations? Let's check your new functions, balance. Just to be sure your game is that awesome.
How it works
A developer provides a game
provide real players
analyze data and make a report
make questionnaires, instruments
plays a game and shares his/her opinion
updates a product and receives benefits